I’ve just added this blog as a bookmark. They’ve done some great articles recently and ‘I like the cut of their jib’ as a sailor type might be inclined to say. I particularly found this article HERE very interesting.
Lord McAlpine shares his views on how to deal with the media
In his 1999 book, The New Machiavelli: The Art of Politics in Business, Lord McAlpine, who successfully defeated Sally Bercow in a libel action today stated:
“Another option is for the businessperson to learn the art of dealing with the media, using all the tricks that go with that trade – such as the false defeat: when a person seems to lose, in order to gain public sympathy, or the false triumph: where a person seems to win in order to appear strong – thus giving credibility to any number of dubious propositions that person may wish to make in the future. Neither of these ploys are examples of the use of true facts, rather of false facts given to the media to chew on, much as a dog chews on a bone”.